The principal founder and partner of Montoya Financial Strategies, Will Montoya, has over 35 years of experience in the employee benefits, wealth & risk management fields. His peers know him for his visionary leadership and thoughtful approach to client relationships. He continues to play an active role in designing and implementing employee benefit packages for corporate clients. Along with his colleagues, Will personally advises clients about the broad variety of benefits and executive compensation issues that can affect business performance and the bottom line.

He is a Qualifying Member of the Million Dollar Round Table and has held a Certified Life Underwriter (CLU) certification since 1991. Will’s licenses include:  Series 6 (Investment Company Products/ Variable Contracts Limited Representative), Series 7 (General Securities Representative), Series 65 (Uniform Investment Adviser Law Exam), FINRA registrations, Life, Health & Variable Annuity, and 2-20 Property & Casualty or General Lines license. Will is also a Registered Representative with Kestra Investment Services, LLC and Investment Advisor Representative with Kestra Advisory Services, LLC.

Will began his investment career as a Registered Representative with Dean Witter Reynolds in 1985. He assisted individuals and corporations with their investment needs that included transactions in stocks, bonds, limited partnerships, and mutual funds. By 1988, he had also obtained his commodities license.

In 1990, Will launched his own business, Montoya Financial Services, which served companies and their owners/executives. Initially, he concentrated on investments, insurance, and financial planning. Before long, clients began asking Will to design and implement employee benefits packages that contained group health, dental, life, short and long-term disability, retirement plans, and also provide comprehensive support for these packages. In 2007, 2008, and 2009 the firm was recognized as one of the fastest-growing businesses in Northeast Florida by the Jacksonville Business Journal. One of his proudest moments in business was in 2015 when his firm was named as one of the Best Places to Work, as well as one of the Healthiest Places to Work.

Locally, Will is a proud graduate of the “Amazing” Leadership Jacksonville class of 2012. Governor Rick Scott appointed Will to serve on the State of Florida Environment Regulation Commission. He served on the Advisor Board of the Second Harvest Food Bank, and today Will continues to sit on the Seamark Ranch Board as the Development Chair and is the past President of the Ponte Vedra Beach Rotary (2015-2016). He enjoys traveling, fishing and gardening. He also stays active by competing in cycling. In 2012 and 2014 he finished in the top 4 in the State of Florida Senior Games for 50+ and qualified for Nationals.

He is very proud of his family. Will and his wife Leslie, who he met at Baker University in Kansas, have been married for over 35 years. They have three children: youngest is Natalie, who is a Recreational Therapist in Salt Lake City, UT;  middle daughter Nicole, who is a traveling Covid Nurse working where needed in various locations throughout the United States; and his oldest, Matthew, who works in the business as a Commercial Risk Advisor for BKS Partners, is a proud father of twins and has a wonderful wife, Lisa.



Trevor serves as a consultant and co-fiduciary to corporate contribution retirement plans. He began his career with Lincoln Financial Group in 1995 after earning his Finance degree from Florida State University. He later joined Montoya & Associates, where he successfully grew the retirement plan practice and was named Partner.

With 18 years of professional experience, Trevor and the BKS Retirement team take great pride in being an integral part of the success of your companies’ retirement plan. From working with corporations, and government entities to nonprofit organizations Trevor looks to help drive participant engagement and retirement readiness for his clients.

With extensive experience advising 401(k) and 403(b) plans Trevor works to understand his clients individual situations and goals thoroughly. Taking the necessary time and diligence to develop a plan that focuses on design, governance, benchmarking, and compliance.

Beyond ERISA, Trevor specializes in life insurance, income protection, and nonqualified
deferred compensation plans. To stay up to date on regulatory trends and tax law changes Trevor is a member of the Financial Planning Association and the Financial Service Institute. As well as a Certified Financial Planner, Trevor is dedicated to his commitment to delivering the best-in-practice industry knowledge he believes he owes his clients.

Outside of work, Trevor enjoys spending time outdoors doing his favorite activities like jogging and hiking (preferably in the mountains). He is also an active member of Hodges Blvd. Presbyterian Church and with both his kids in college, Trevor and Becky are empty nesters.


  • Defined Contribution Retirement Plans
  • Cash Balance Plans
  • Nonqualified Deferred Compensation Plans
  • Life Insurance
  • Executive Retirement Planning
  • Private wealth management



    As a Partner and Registered Representative, Chriss brings his collective experience as a manager, owner, and entrepreneur to his individual and corporate clients. His background working with business owners and executives is well suited for guiding clients in developing cost-effective, customized employee benefits solutions. Chriss is a registered representative with Kestra Investment Services, LLC.

    Chriss is a native of Jacksonville, Florida and attended Baker University in Baldwin City, Kansas. He graduated in 1984 with a Bachelor of Science in Business Administration and was inducted as a member of the Blue Key National Honor Fraternity in the same year. Upon graduation, Chriss returned to Jacksonville and began his professional career which included positions in banking and mortgage lending. Chriss has managed multi-state organizations, been involved in several start-up companies and served on the board of directors of a company he co-founded in 2001. His charitable efforts include a 10-year term on the board of a non-profit Montessori School as well as a leadership role in several professional associations.

    Chriss is an adjunct professor at Florida State College of Jacksonville, where he teaches as a credentialed instructor for the State of Florida. Chriss holds a Life, Health, and Variable Annuity license. He is a youth coach with the Ponte Vedra Soccer Club, active in the YMCA Guides program, a member of Christ Church and involved in several local charitable organizations. Chriss resides in Ponte Vedra, Florida with his wife and their two children.