- H. WILLIAM MONTOYA, CLUPARTNER
- TREVOR HARKNESS, CFP®PARTNER
- CHRISS SPIRESPARTNER
- ANGIE NEWMANDIRECTOR OF FINANCIAL SERVICES
- KEENAN CROSBYWEALTH MANAGEMENT ASSOCIATE
H. WILLIAM MONTOYA, CLU
He is a Qualifying Member of the Million Dollar Round Table and has held a Certified Life Underwriter (CLU) certification since 1991. Will’s licenses include: Series 6 (Investment Company Products/ Variable Contracts Limited Representative), Series 7 (General Securities Representative), Series 65 (Uniform Investment Adviser Law Exam), FINRA registrations, Life, Health & Variable Annuity, and 2-20 Property & Casualty or General Lines license. Will is also a Registered Representative with Kestra Investment Services, LLC and Investment Advisor Representative with Kestra Advisory Services, LLC.
Will began his investment career as a Registered Representative with Dean Witter Reynolds in 1985. He assisted individuals and corporations with their investment needs that included transactions in stocks, bonds, limited partnerships, and mutual funds. By 1988, he had also obtained his commodities license.
In 1990, Will launched his own business, Montoya Financial Services, which served companies and their owners/executives. Initially, he concentrated on investments, insurance, and financial planning. Before long, clients began asking Will to design and implement employee benefits packages that contained group health, dental, life, short and long-term disability, retirement plans, and also provide comprehensive support for these packages. In 2007, 2008, and 2009 the firm was recognized as one of the fastest-growing businesses in Northeast Florida by the Jacksonville Business Journal. One of his proudest moments in business was in 2015 when his firm was named as one of the Best Places to Work, as well as one of the Healthiest Places to Work.
Locally, Will is a proud graduate of the “Amazing” Leadership Jacksonville class of 2012. Governor Rick Scott appointed Will to serve on the State of Florida Environment Regulation Commission. He served on the Advisor Board of the Second Harvest Food Bank, and today Will continues to sit on the Seamark Ranch Board as the Development Chair and is the past President of the Ponte Vedra Beach Rotary (2015-2016). He enjoys traveling, fishing and gardening. He also stays active by competing in cycling. In 2012 and 2014 he finished in the top 4 in the State of Florida Senior Games for 50+ and qualified for Nationals.
He is very proud of his family. Will and his wife Leslie, who he met at Baker University in Kansas, have been married for over 35 years. They have three children: youngest is Natalie, who is a Recreational Therapist in Salt Lake City, UT; middle daughter Nicole, who is a traveling Covid Nurse working where needed in various locations throughout the United States; and his oldest, Matthew, who works in the business as a Commercial Risk Advisor for BKS Partners, is a proud father of twins and has a wonderful wife, Lisa.
TREVOR HARKNESS, CFP®
As a Partner and Advisor, Chriss brings his collective experience as a manager, owner, and entrepreneur to his individual and corporate clients. His background working with business owners and executives is well suited for guiding clients in developing cost-effective, customized employee benefits solutions. Chriss is a registered representative with Kestra Investment Services, LLC.
Chriss is a native of Jacksonville, Florida and attended Baker University in Baldwin City, Kansas. He graduated in 1984 with a Bachelor of Science in Business Administration and was inducted as a member of the Blue Key National Honor Fraternity in the same year. Upon graduation, Chriss returned to Jacksonville and began his professional career which included positions in banking and mortgage lending. Chriss has managed multi-state organizations, been involved in several start-up companies and served on the board of directors of a company he co-founded in 2001. His charitable efforts include a 10-year term on the board of a non-profit Montessori School as well as a leadership role in several professional associations.
Chriss is an adjunct professor at Florida State College of Jacksonville, where he teaches as a credentialed instructor for the State of Florida. Chriss holds a Life, Health, and Variable Annuity license. He is a youth coach with the Ponte Vedra Soccer Club, active in the YMCA Guides program, a member of Christ Church and involved in several local charitable organizations. Chriss resides in Ponte Vedra, Florida with his wife and their two children.
Keenan joined the growing financial services team at Montoya & Associates after recently finishing his Master’s in Business Administration from the Crummer School of Business at Rollins College, with concentrations in economics and finance. He interned at Montoya for two consecutive summers while he was finishing his Master’s degree. From his attention to detail to his friendly and outgoing personality, Montoya & Associates was eager to hire him on full-time.
Keenan joins Montoya & Associates as a Wealth Management Associate focused on helping clients leverage personal financial management software and systems. Keenan works alongside the advisors at Montoya & Associates to help guide and assist clients with utilizing investment and financial planning platforms that facilitate sound investing decisions, provide portfolio transparency and effective risk management.
Keenan is a Jacksonville native and enjoys playing golf and watching Jaguars football. He also loves to help his community through volunteer projects with Habitat for Humanity.